Wilbur Schramm

Wilbur Schramm

1

Wilbur Schramm believed that , in the social responsibility period , almost all the media have accepted self-discipline creed in the United States .

施拉姆认为，在美国社会责任论产生时期，几乎所有媒体都接受了自律的信条。
2

The second chapter analyzes early development communication and Daniel · Lerner and Wilbur · Schramm 's viewpoint of development communication , so as to analyze theory background of Rogers ' development communication .

第二章介绍早期发展传播学的产生以及勒纳和施拉姆的发展传播学思想，从而探讨罗杰斯发展传播学思想的理论背景。